The importance of understanding branding.
We all see brand logos day in and day out, they are key signals of who makes the brand we're about to buy or invest with. So what makes a good logo ? This is always debated by marketeers and graphic designers, some say less is more and some say it depends on what market you are entering into. I solid believe it's a mixture of both, style and substance go hand in hand, because ultimately no-one wants to invest in a brand where the branding doesn't look expensive. No when I say expensive, I don't mean a logo that requires you to sell a kidney, I mean looks luxurious without actually trying.
In particular the Julia Charles Event Management branding has change significantly since it's first inception, and thats because the premise of the business was altered, so therefore it's logo was adapted. Creating logo's that are sleek and chic are quite modern ways of designing logos, some people go with minimalistic or uniquely creative (i.e. made specifically for them by a graphic designer).
What do you need to create a logo or a brand identity?
Future Vision of the brand
Logo Fonts/Design Research
Ultimately you'll need to decide what you want your brand to stand for, how you want to be perceived by a wider community. Do you want to be sassy and rude, or do you want to be relaxed yet corporate? These ultimate tell people what kind of business you are running, and what to expect from the brand. Setting brand expectations will depend on your budget, but think about when you start making profit can you improve and be better within your best practice.
What will you need for employees?
Social Media Policy
It's important that your employees understand who you are, how you talk and in which context they should use certain wordage. It all seems like pretty basic stuff, but if you're taking on anyone who may not understand branding or how it works - this will be important. The last thing you want is a video, image or gif going out on your Social or Marketing Platforms that does not represent you as a brand, even though there are way to re-call or delete - it has already been seen and some damage may have already been caused to your business.
What else should I consider for branding?
Creating trust and identity
These are the usual things to think about, I believe that all roll into one. If you can deliver a service that you have marketed or advertise, that creates trust. A brand identity allows people to feel connected to you, whether it's following your stories or wanting to emulate what you've created. Showcasing your ability to deliver creates brand re-assurance with customers, beginning the spiral of word of mouth. Recommendations will always be the way you get work, what that leads to is reviews on Google, Facebook, and other social platforms - this is very important for your brand as it continues the circle of trust and brand awareness.
Everything you do, say or produce is reflection on how people/customers view your brand, so it's very important you are protective of what is put out into a public space. Don't forget that your image or brand can never get too big or important, when you start loosing focus is the time when scandals break and money is lost.
You should always be thinking, brand brand brand.
Till next time